Heru, named after the ancient Egyptian god Horus, stands for insight, protection, and truth. Inspired by the Eye of Horus, we bring clarity to insurance.

Founded by leaders from banking, insurance, and global AI firms, Heru is built to fix a broken system — where mis-selling is common and orphaned policies affect half of Hong Kong’s population.

Our AI-powered platform works with licensed brokers to recommend insurance products based on your unique needs — no bias, no pressure, just smart protection.